เปรียบเทียบวิธี

	Asch Conformity Paradigm	Cover Story Deception
สาขาวิชา	จิตวิทยาสังคม	จิตวิทยาสังคม
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1956	1959
ผู้ริเริ่ม	Solomon Asch	Classic experimental social psychology
ประเภท	Experimental paradigm for normative social influence	Methodological design controlling participant expectations
แหล่งต้นตำรับ	Asch, S. E. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological Monographs: General and Applied, 70(9), 1-70.	Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58(2), 203-210.
ชื่อเรียกอื่น	Asch Line Experiment, Conformity Paradigm, Majority Influence Task	Deception Design, Cover Story Method, Experimental Deception
ที่เกี่ยวข้อง	3	3
สรุป	The Asch conformity paradigm, established by Solomon Asch in the 1950s, demonstrates the power of group pressure to make people publicly endorse a manifestly false judgment. A naive participant joins a group of confederates for a simple perceptual task -- matching the length of a standard line to one of three comparison lines, where the correct answer is obvious. On certain critical trials the confederates unanimously give the same wrong answer, and the experimenter measures how often the lone real participant goes along with the majority against the evidence of their own eyes. Asch found that a substantial proportion of participants conformed at least once, even on an unambiguous task, while systematic variations revealed that conformity rises with majority size up to a point and collapses when unanimity is broken. The paradigm became the canonical demonstration of normative social influence.	Cover story and deception design is the methodological practice of concealing a study's true purpose behind a plausible false rationale so that participants behave spontaneously rather than in line with what they think the experimenter wants. Because people who guess a study's hypothesis may consciously or unconsciously alter their behavior -- the problem of demand characteristics -- social psychologists often present a cover story that misdirects attention, embed the real dependent measure within an apparently unrelated task, and, when necessary, use additional deceptions such as confederates or false feedback. This approach made possible many of the field's classic findings on conformity, obedience, helping, and dissonance, where awareness of the true question would have destroyed the phenomenon. Deception carries serious ethical obligations, requiring justification, minimization of harm, suspicion probing, and thorough debriefing, which contemporary practice and ethics codes strictly govern.