เปรียบเทียบวิธี

	การวิเคราะห์การกำหนดวาระ	การวิเคราะห์การเล่าเรื่องในภาพยนตร์
สาขาวิชา	สื่อศึกษา	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1972	1980
ผู้ริเริ่ม	Maxwell McCombs, Donald Shaw	Gérard Genette, Mieke Bal
ประเภท	Empirical method for studying how media coverage affects issue salience and public concern	Analytical pipeline for deconstructing cinematic narrative structure
แหล่งต้นตำรับ	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
ชื่อเรียกอื่น	agenda-setting theory, media agenda analysis, issue salience	narrative structure analysis, story analysis in cinema
ที่เกี่ยวข้อง	5	5
สรุป	Agenda-Setting Analysis is an empirical method for investigating the influence of media coverage on what issues the public considers important. Developed by Maxwell McCombs and Donald Shaw (1972), the approach tests a core hypothesis about media effects: media coverage does not tell people what to think, but rather what to think about. By comparing the issues receiving media coverage with the issues the public identifies as important, researchers measure agenda-setting effects—the degree to which media attention predicts public concern. The method demonstrates media's power to structure the hierarchy of issues, even when media may not directly persuade on specific issues.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.