เปรียบเทียบวิธี

	การศึกษาประสิทธิผลของการโฆษณา	การวิเคราะห์การแบ่งส่วนตลาด
สาขาวิชา	การตลาด	การตลาด
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s	1980
ผู้ริเริ่ม	Marketing Science Institute and Media Effectiveness researchers	Philip Kotler and William Perreault Jr.
ประเภท	Experimental and observational evaluation methodology	Statistical segmentation methodology
แหล่งต้นตำรับ	Erdem, T., & Sun, B. (2002). A Fuzzy Aspect Model for CRM System Selection. Decision Support Systems, 29(3), 475-487.	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.
ชื่อเรียกอื่น	Ad Effectiveness Testing, Campaign Evaluation, Marketing Attribution	Customer Segmentation, Market Partitioning
ที่เกี่ยวข้อง	5	5
สรุป	Advertising Effectiveness Studies are research methods designed to measure the impact of advertising campaigns on consumer awareness, attitudes, purchase intention, and sales. Developed through work in marketing science and media measurement, these studies employ experimental designs, multivariate analysis, and attribution modeling to isolate the effect of advertising from other market factors.	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.