Process / pipelineSport fan social identity / self-presentation

BIRGing and CORFing Measurement

BIRGing and CORFing measurement is a behavioral and self-report procedure for quantifying how people manage their public image by advertising or hiding their association with a group after that group succeeds or fails. Basking In Reflected Glory (BIRGing), documented by Robert Cialdini and colleagues in 1976, is the tendency to publicize one's connection to a winner, for example by wearing team apparel or saying 'we won' after a victory. Cutting Off Reflected Failure (CORFing), studied by Snyder, Lassegard, and Ford in 1986, is the complementary tendency to distance oneself from a loser, for example by saying 'they lost.' Wann and Branscombe's 1990 work showed that these responses depend on fan identification: die-hard, highly identified fans BIRG strongly and resist CORFing, while fair-weather, low-identification fans CORF readily. Measuring both responses against team outcomes and identification reveals how spectators use sport affiliations to maintain self-image.

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BIRGing and CORFing Measurement

Psychological Continuum…Sport Spectator Identifi…Team Identification-Soci…

Vyanzo

Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in Reflected Glory: Three (Football) Field Studies. Journal of Personality and Social Psychology, 34(3), 366-375. DOI: 10.1037/0022-3514.34.3.366 ↗
Snyder, C. R., Lassegard, M., & Ford, C. E. (1986). Distancing After Group Success and Failure: Basking in Reflected Glory and Cutting Off Reflected Failure. Journal of Personality and Social Psychology, 51(2), 382-388. DOI: 10.1037/0022-3514.51.2.382 ↗
Wann, D. L., & Branscombe, N. R. (1990). Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies. Journal of Sport and Social Issues, 14(2), 103-117. DOI: 10.1177/019372359001400203 ↗

Jinsi ya kunukuu ukurasa huu

ScholarGate. (2026, June 23). BIRGing and CORFing Measurement (Image-Management Responses to Team Outcomes). ScholarGate. https://scholargate.app/sw/sport-leisure-studies/birging-corfing-measurement

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Psychological Continuum ModelSport Leisure Studies↔ linganisha
Sport Spectator Identification ScaleSport Leisure Studies↔ linganisha
Team Identification-Social Psychological Health ModelSport Leisure Studies↔ linganisha

Linganisha bega kwa bega →

Imerejelewa na

Sport Spectator Identification Scale Team Identification-Social Psychological Health Model

Mbinu zinazofanana

Sport Spectator Identification Scale Team Identification-Social Psychological Health Model Organizational Identification Scale Points of Attachment Index Sport Sponsorship Effectiveness Analysis Fan Engagement Netnography Group Identity Measurement Social Identity Political Measurement

Dhana rejea zinazohusiana

Upimaji wa Maoni na Mitazamo ya Wateja Saikolojia ya Michezo na Burudani Saikolojia ya Kijamii Michezo & Mazoezi Masoko & Utangazaji Saikolojia ya Watumiaji

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