Elite Cue Experiment
An elite cue experiment isolates the persuasive power of source endorsements by holding a policy message constant and randomly varying who is said to support it. Grounded in John Zaller's receive-accept-sample model of mass opinion, which holds that citizens take cues from trusted political elites rather than reasoning from first principles, the design reveals how much opinion moves simply because a party or leader takes a side. Stephen Nicholson's work on polarizing cues shows that in-party endorsements can persuade while out-party endorsements provoke backlash, making the cue, not the argument, the engine of opinion change.
Soma mbinu kamili
Ingia kwa akaunti ya bure ili kusoma sehemu hii.
Ramani ya mbinu
Jirani ya mbinu zinazohusiana — chagua nodi ili kuchunguza.
Vyanzo
- Zaller, J. R. (1992). The Nature and Origins of Mass Opinion. Cambridge University Press. ISBN: 9780521407861
- Nicholson, S. P. (2012). Polarizing Cues. American Journal of Political Science, 56(1), 52-66. DOI: 10.1111/j.1540-5907.2011.00541.x ↗
Jinsi ya kunukuu ukurasa huu
ScholarGate. (2026, June 23). Elite Cue Experiment (Party-Endorsement Persuasion Design). ScholarGate. https://scholargate.app/sw/political-psychology/elite-cue-experiment
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