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Market Sensing Capability Scale/Ushahidi
Rekodi ya ushahidi wa mbinu

Market Sensing Capability Scale

Market Sensing Capability (MSC) refers to an organization's ability to systematically gather, interpret, and respond to market information about customers, competitors, and market trends. Building on Kohli and Jaworski's (1990) market orientation construct and George Day's (1994) framework of market-driven organizations, the MSC scale measures three interconnected processes: intelligence generation (acquiring market information), dissemination (sharing information across functions), and responsiveness (acting on market insights). Organizations with strong MSC detect competitive threats earlier, understand customer needs more deeply, and adapt strategies faster than competitors with weaker sensing capabilities.

Sources recorded, not reviewed

Rekodi ya chanzo

Nukuu zimehamishwa kwa uhalisi kutoka kwa rekodi ya chanzo cha mbinu. Hakuna uthibitisho wa kiwango cha dai unaodokezwa kutoka kwao.

Market Sensing Capability (MSC) Measurement Scale
Rekodi ya mbinu ya kiajenda · process-pipeline / strategic-management
  • Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. · DOI 10.1177/002224299005400201
  • Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37–52. · DOI 10.1177/002224299405800404
  • Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350. · DOI 10.1002/smj.640
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Same method familyDynamic Capabilities Scalemachine-suggested · Relational suggestion, not evidence.Same method familyEntrepreneurial Orientation Scalemachine-suggested · Relational suggestion, not evidence.Same method familyInnovation Ambidexterity Scalemachine-suggested · Relational suggestion, not evidence.Same method familyStrategic Orientation Scalemachine-suggested · Relational suggestion, not evidence.

Hali ya ushahidi

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

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