Linganisha mbinu

	Utafiti wa kifani	Ethnografiya ya kidijitali
Nyanja	Mbinu za Kimaelezo	Mbinu za Kimaelezo
Familia	Process / pipeline	Process / pipeline
Mwaka wa asili	1984 (seminal codification)	Late 1990s – 2000s
Mwanzilishi	Robert K. Yin (systematised in Case Study Research, 1984)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Aina	Qualitative research design	Qualitative research method
Chanzo asilia	Yin, R.K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Majina mbadala	Vaka Çalışması (Case Study), case study design, case study methodology	online ethnography, virtual ethnography, internet ethnography, netnography
Zinazohusiana	5	6
Muhtasari	Case study research is a qualitative research design that investigates a specific phenomenon, individual, group, organisation, or event in depth within its real-world context. Systematised by Robert K. Yin in 1984, it supports single-case and multiple-case designs and draws on multiple data sources — interviews, observation, documents, and artefacts — to build a rich, contextualised account of a bounded unit.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.