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Ego Network Analysis

Ego network analysis examines the personal network of a focal individual — the ego — by mapping their direct contacts (alters) and the ties those contacts share with one another. Formalised through Ronald Burt's structural holes framework (1992) and Marsden's egocentric measurement approach (2002), the method produces ego-level indicators such as network size, density, constraint, and brokerage role that reveal how each individual's social position shapes their access to information, resources, and influence.

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Ego Network Analysis (Personal Network Analysis)

Таксономски запис методе · process-pipeline / network-analysis

Burt, R.S. (1992). Structural Holes: The Social Structure of Competition. Harvard University Press. · ISBN 9780674843714
Marsden, P.V. (2002). Egocentric and Sociocentric Measures of Network Centrality. Social Networks, 24(4), 407-422. · DOI 10.1016/s0378-8733(02)00016-3

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