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| Skala angažmana na društvenim mrežama× | Upitnik modela prihvatanja tehnologije× | |
|---|---|---|
| Oblast | Informacioni sistemi | Informacioni sistemi |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 2011 | 1989 |
| Tvorac≠ | Hollebeek; Zhang & Zhu | Fred Davis |
| Tip≠ | Likert-scale engagement measure | Likert-scale questionnaire |
| Temeljni izvor≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. DOI ↗ |
| Drugi nazivi | Social Media Engagement, SME Scale | TAM, Davis TAM |
| Srodne | 4 | 4 |
| Sažetak≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The Technology Acceptance Model (TAM) is a foundational framework introduced by Fred Davis in 1989 to explain user adoption of information technology. Published in MIS Quarterly, TAM posits that perceived usefulness and perceived ease of use are the primary determinants of technology acceptance, regardless of an individual's prior computer experience or technical background. |
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