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	Metodologija Van Westendorp Price Sensitivity Meter	Procena spremnosti na plaćanje
Oblast	Marketing	Marketing
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1993	1998
Tvorac	Peter D. van Westendorp	Klaus Wertenbroch and Bernd Skiera
Tip	Price perception measurement method	Price research methodology
Temeljni izvor	Van Westendorp, P. (1993). Price Perception Analysis. An Application to the International Car Market. International Journal of Research in Marketing, 10(2), 157-165.	Wertenbroch, K., & Skiera, B. (1998). Measuring Consumers' Willingness to Pay at the Point of Purchase. Journal of Marketing Research, 35(4), 460-469.
Drugi nazivi	Price Sensitivity Meter, PSM, Van Westendorp Method	Price Elasticity Analysis, Valuation Estimation, Monetary Value Elicitation
Srodne	5	5
Sažetak	The Van Westendorp Price Sensitivity Meter is a market research method developed by Peter van Westendorp in 1993 for assessing consumer price perception and estimating willingness-to-pay ranges without directly asking customers their maximum price. The method uses four simple questions about price acceptability, yielding estimates of optimal price, acceptable price range, and price perception zones.	Willingness-to-Pay (WTP) estimation encompasses methods for quantifying the maximum price consumers are willing to pay for a product, service, or feature. Developed through advances in marketing research and behavioral economics, WTP estimation helps organizations set optimal prices, allocate marketing budgets, value product features, and understand customer value perception.