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| Multimodal Discourse Analysis× | Analiza diskursa× | |
|---|---|---|
| Oblast≠ | Lingvistika | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1996 | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Gunther Kress and Theo Van Leeuwen | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Tip≠ | Empirical process pipeline | Method |
| Temeljni izvor≠ | Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗ | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | Multimodal Analysis, Semiotic Analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne | 2 | 2 |
| Sažetak≠ | Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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