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| Analiza metafora× | Teorija utemeljena na podacima (Grounded Theory)× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Theoretical foundation 1980; systematic research applications from 1990s onward | 1967 |
| Tvorac≠ | George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis) | Barney Glaser and Anselm Strauss |
| Tip≠ | Qualitative research method | Method |
| Temeljni izvor≠ | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine. link ↗ |
| Drugi nazivi≠ | Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis | GT, Grounded Theory Approach |
| Srodne≠ | 6 | 3 |
| Sažetak≠ | Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research. | Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence. |
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