Uporedite metode

	Интерпретативна семиотичка анализа	Analiza interpretativnih metafora
Oblast	Kvalitativno	Kvalitativno
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1960s–1990s	1980 (conceptual foundations); 2000s (systematic qualitative procedure)
Tvorac	Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics)	Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory
Tip	Qualitative interpretive analysis	Qualitative interpretive analysis
Temeljni izvor	Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
Drugi nazivi	semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA	IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis
Srodne	6	6
Sažetak	Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality.	Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.