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| Интерпретативна семиотичка анализа× | Interpretive conversation analysis× | |
|---|---|---|
| Oblast | Kvalitativno | Kvalitativno |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1960s–1990s | 1960s–1970s (CA); interpretive strand formalised 1990s–2000s |
| Tvorac≠ | Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics) | Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); interpretive extension by discourse scholars including Margaret Wetherell |
| Tip≠ | Qualitative interpretive analysis | Qualitative discourse research design |
| Temeljni izvor≠ | Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753 | ten Have, P. (2007). Doing Conversation Analysis: A Practical Guide (2nd ed.). Sage. ISBN: 978-1412922271 |
| Drugi nazivi | semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA | ICA, interpretive CA, hermeneutic conversation analysis, qualitative conversation analysis |
| Srodne | 6 | 6 |
| Sažetak≠ | Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality. | Interpretive conversation analysis (ICA) examines how meaning is co-constructed turn by turn in talk, combining the micro-sequential rigour of classic conversation analysis with an explicitly interpretive stance. Rather than treating sequential organisation as the sole analytic object, ICA asks what participants are doing socially and discursively through their turns — what identities, institutional agendas, and power relations are built and contested in interaction. It draws on naturally occurring or recorded talk from social, institutional, or interview settings. |
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