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| Analiza interpretativnih metafora× | Analiza diskursa× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980 (conceptual foundations); 2000s (systematic qualitative procedure) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Tip≠ | Qualitative interpretive analysis | Method |
| Temeljni izvor≠ | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 6 | 2 |
| Sažetak≠ | Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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