Uporedite metode

	Интерпретативна анализа дискурса	Interpretativna analiza sadržaja
Oblast	Kvalitativno	Kvalitativno
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1980s–1990s	1983 (Mayring's German original); 2000 (English publication)
Tvorac	Rooted in interpretivist social science; systematised by Norman Fairclough, Margaret Wetherell, and others	Philipp Mayring (systematic qualitative variant); Klaus Krippendorff (foundational framework)
Tip	Qualitative interpretive research approach	Qualitative text analysis approach
Temeljni izvor	Phillips, N., & Hardy, C. (2002). Discourse Analysis: Investigating Processes of Social Construction. Sage Publications. ISBN: 978-0761923343	Mayring, P. (2000). Qualitative content analysis. Forum: Qualitative Social Research, 1(2), Art. 20.
Drugi nazivi	IDA, interpretivist discourse analysis, discourse analysis (interpretive), meaning-focused discourse analysis	ICA, interpretive CA, qualitative content analysis, meaning-oriented content analysis
Srodne	6	6
Sažetak	Interpretive discourse analysis is a qualitative approach that examines how language constructs social realities, identities, and meanings within specific contexts. Operating from an interpretivist epistemology, it treats texts and talk not as transparent windows onto the world but as active sites where meaning is negotiated, and it seeks to understand those meanings from the perspective of participants situated within their social and cultural worlds.	Interpretive content analysis is a systematic qualitative approach for analyzing the latent meanings and interpretive frameworks embedded in textual, visual, or documentary data. Unlike frequency-based content analysis, it foregrounds the researcher's interpretive engagement with texts to uncover how meaning is constructed, contested, or reproduced. Philipp Mayring's qualitative content analysis and broader interpretive traditions provide the methodological backbone for this approach.