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| Interpretativna analiza sadržaja× | Analiza diskursa× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1983 (Mayring's German original); 2000 (English publication) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Philipp Mayring (systematic qualitative variant); Klaus Krippendorff (foundational framework) | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Tip≠ | Qualitative text analysis approach | Method |
| Temeljni izvor≠ | Mayring, P. (2000). Qualitative content analysis. Forum: Qualitative Social Research, 1(2), Art. 20. link ↗ | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | ICA, interpretive CA, qualitative content analysis, meaning-oriented content analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 6 | 2 |
| Sažetak≠ | Interpretive content analysis is a systematic qualitative approach for analyzing the latent meanings and interpretive frameworks embedded in textual, visual, or documentary data. Unlike frequency-based content analysis, it foregrounds the researcher's interpretive engagement with texts to uncover how meaning is constructed, contested, or reproduced. Philipp Mayring's qualitative content analysis and broader interpretive traditions provide the methodological backbone for this approach. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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