Uporedite metode

	Skala namere za zelenu kupovinu	Skala identiteta životne sredine
Oblast	Psihologija životne sredine	Psihologija životne sredine
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1991	2003
Tvorac	William B. Dodds, Kent Monroe, Dhruv Grewal	Susan D. Clayton
Tip	Self-report intention and willingness-to-pay scale	Self-report identity and self-concept scale
Temeljni izvor	Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307–319.	Clayton, S. D. (2003). Environmental identity: A conceptual and an operational definition. In S. D. Clayton & S. Opotow (Eds.), Identity and the natural environment: The psychological significance of nature (pp. 45–65). MIT Press.
Drugi nazivi	GPIS, Eco-Friendly Purchase Intention	EIS, Ecological Identity Scale
Srodne	3	4
Sažetak	The Green Purchase Intention Scale (GPIS) measures consumers' stated willingness and likelihood of purchasing environmentally friendly products, including their intention to pay premium prices for eco-labeled goods and their perceived value of sustainable alternatives. Developed from consumer behavior and willingness-to-pay frameworks (Dodds, Monroe, & Grewal, 1991; expanded by Thøgersen and others), the GPIS bridges environmental attitudes and actual purchasing behavior, a critical gap in sustainability research. The scale is widely used in marketing research, environmental policy evaluation, and studies examining whether environmental concern translates into purchasing decisions.	The Environmental Identity Scale (EIS) measures the degree to which individuals incorporate environmental values and ecological concerns into their sense of self—how central environmental stewardship is to personal identity and self-concept. Developed by Clayton (2003) from identity theory and social psychology, the EIS captures environmental identity as a psychological construct distinct from attitudes, values, or behaviors alone. High EIS scores indicate that individuals view themselves as 'environmental people' for whom conservation and sustainability are integral to who they are. The scale is foundational for research on sustainable behavior motivation, examining why environmental values persist and translate into behavior for some individuals but not others, and evaluating whether environmental interventions shift identity and thus self-motivated behavior change.