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	Skala preduzetničke orijentacije	Ljestvica sposobnosti percepcije tržišta
Oblast	Strateški menadžment	Strateški menadžment
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1983	1990
Tvorac	Danny Miller	Ajay Kohli, Bernard Jaworski, and George S. Day
Tip	Organizational self-report questionnaire	Organizational self-report questionnaire
Temeljni izvor	Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.	Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18.
Drugi nazivi	EO Scale, Miller Scale	MSC, Market Intelligence Capability
Srodne	5	5
Sažetak	The Entrepreneurial Orientation (EO) Scale, developed by Danny Miller (1983), measures the extent to which an organization exhibits strategic postures characteristic of entrepreneurship. It assesses three core dimensions—innovativeness, risk-taking, and proactiveness—that distinguish entrepreneurial from conservative firms. This framework has become foundational in strategic management research and organizational behavior.	Market Sensing Capability (MSC) refers to an organization's ability to systematically gather, interpret, and respond to market information about customers, competitors, and market trends. Building on Kohli and Jaworski's (1990) market orientation construct and George Day's (1994) framework of market-driven organizations, the MSC scale measures three interconnected processes: intelligence generation (acquiring market information), dissemination (sharing information across functions), and responsiveness (acting on market insights). Organizations with strong MSC detect competitive threats earlier, understand customer needs more deeply, and adapt strategies faster than competitors with weaker sensing capabilities.