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| Analiza diskursa× | Kvalitativna analiza sadržaja× | |
|---|---|---|
| Oblast | Kvalitativno istraživanje | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1989 (Fairclough); 1987 (Potter & Wetherell) | 1980 |
| Tvorac≠ | Norman Fairclough; Jonathan Potter and Margaret Wetherell | Klaus Krippendorff; refined by Margrit Schreier |
| Tip | Method | Method |
| Temeljni izvor≠ | Fairclough, N. (1989). Language and power. Longman. link ↗ | Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications. link ↗ |
| Drugi nazivi≠ | DA, Critical Discourse Analysis, Discursive Analysis | Content Analysis, Categorical Content Analysis |
| Srodne | 2 | 2 |
| Sažetak≠ | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. | Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings). |
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