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| Digitalna kvalitativna analiza sadržaja× | Analiza diskursa× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 2010s (building on qualitative content analysis traditions from 1983–2012) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Adapted from Philipp Mayring and Margrit Schreier; digital extension by multiple scholars in the 2010s | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Tip≠ | Qualitative research method | Method |
| Temeljni izvor≠ | Schreier, M. (2012). Qualitative Content Analysis in Practice. Sage. ISBN: 978-0857029485 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi≠ | DQCA, qualitative content analysis of digital data, online qualitative content analysis, digital QCA | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 4 | 2 |
| Sažetak≠ | Digital Qualitative Content Analysis (DQCA) is a systematic method for interpreting meaning from digital texts — social media posts, forum threads, blogs, emails, and other online content — through a structured, category-driven coding process. It extends the established tradition of qualitative content analysis (Mayring; Schreier) to the scale, multimodality, and contextual specificity of digital environments, prioritising interpretive depth over frequency counting. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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