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| Digitalna višestruka studija slučaja× | Digitalna etnografija× | |
|---|---|---|
| Oblast | Kvalitativno | Kvalitativno |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1984 (Yin's case study framework); digital adaptation ~2000s–2010s | Late 1990s – 2000s |
| Tvorac≠ | Robert K. Yin (case study methodology); extended to digital contexts by various digital methods scholars | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) |
| Tip≠ | Qualitative comparative research design | Qualitative research method |
| Temeljni izvor≠ | Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 |
| Drugi nazivi | online multiple case study, digital multi-site case study, virtual multiple case study, digital comparative case inquiry | online ethnography, virtual ethnography, internet ethnography, netnography |
| Srodne | 6 | 6 |
| Sažetak≠ | Digital Multiple Case Study is a qualitative research design in which two or more bounded digital cases — such as online communities, social media platforms, virtual organizations, or digital ecosystems — are studied in depth and then compared systematically. Grounded in Yin's case study methodology and adapted for digital settings, the approach combines the contextual richness of single-case inquiry with the analytic leverage of cross-case comparison in online environments. | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. |
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