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| Digitalna etnografija× | Narativno istraživanje× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Late 1990s – 2000s | 2000 |
| Tvorac≠ | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) | D. Jean Clandinin and F. Michael Connelly |
| Tip≠ | Qualitative research method | Method |
| Temeljni izvor≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass. link ↗ |
| Drugi nazivi≠ | online ethnography, virtual ethnography, internet ethnography, netnography | Narrative Analysis, Narrative Research, Life Story Method |
| Srodne≠ | 6 | 3 |
| Sažetak≠ | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. | Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative. |
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