Uporedite metode

	Digitalna analiza konverzacije	Analiza diskursa
Oblast	Kvalitativno	Kvalitativno istraživanje
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1974 (CA foundations); 1990s–2000s (digital adaptation)	1989 (Fairclough); 1987 (Potter & Wetherell)
Tvorac	Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); Susan Herring (computer-mediated discourse adaptation)	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Tip	Qualitative discourse analysis method	Method
Temeljni izvor	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Fairclough, N. (1989). Language and power. Longman.
Drugi nazivi	DCA, online conversation analysis, digital CA, computer-mediated conversation analysis	DA, Critical Discourse Analysis, Discursive Analysis
Srodne	5	2
Sažetak	Digital Conversation Analysis (DCA) applies the systematic, turn-by-turn analytical procedures of Conversation Analysis (CA) to digital and computer-mediated interactions — including chat logs, social media threads, instant messages, and online forums. Rooted in the foundational CA framework of Sacks, Schegloff, and Jefferson, DCA adapts classical concepts such as turn-taking, adjacency pairs, and sequential organisation to account for the asynchronous, multimodal, and textual character of online communication.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.