Uporedite metode

	Критичка нетнографија	Критичка анализа садржаја
Oblast	Kvalitativno	Kvalitativno
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	Late 1990s–2000s (netnography); critical applications prominent from 2000s onward	1980s–2000s (consolidated in practice by the 1990s–2000s)
Tvorac	Robert V. Kozinets (netnography); critical strand developed through integration with critical theory traditions (e.g., critical race theory, feminist theory)	Building on Krippendorff (1980) and Altheide (1996); synthesised through critical theory traditions (Frankfurt School, feminist and race critical scholars)
Tip	Qualitative online research design	Qualitative analytical approach
Temeljni izvor	Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458414	Altheide, D. L. (1996). Qualitative Media Analysis. Sage. ISBN: 978-0803970892
Drugi nazivi	critical online ethnography, critical internet ethnography, critical digital netnography, netnography with critical theory	CCA, critical textual analysis, ideological content analysis, critical qualitative content analysis
Srodne	6	5
Sažetak	Critical netnography applies the ethnographic toolkit of netnography to online communities while foregrounding a critical theoretical lens — such as critical race theory, feminist theory, or postcolonial theory. Rather than merely describing online culture, it interrogates how power, inequality, and ideology operate within and through digital spaces, making the approach particularly suited to researchers who wish to both understand online life and challenge the social conditions it reflects.	Critical content analysis is a qualitative approach that examines texts, media, and documents not merely for manifest meaning but for how they construct, reinforce, or contest relations of power, ideology, race, gender, and class. Grounded in critical theory traditions, it asks whose interests a text serves, what voices are silenced, and how language and representation naturalise dominant worldviews. It combines systematic analytic rigour with an explicitly emancipatory or transformative research stance.