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| Критичка анализа садржаја× | Semiotička analiza× | |
|---|---|---|
| Oblast | Kvalitativno | Kvalitativno |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1980s–2000s (consolidated in practice by the 1990s–2000s) | Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s |
| Tvorac≠ | Building on Krippendorff (1980) and Altheide (1996); synthesised through critical theory traditions (Frankfurt School, feminist and race critical scholars) | Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics) |
| Tip≠ | Qualitative analytical approach | Qualitative research method |
| Temeljni izvor≠ | Altheide, D. L. (1996). Qualitative Media Analysis. Sage. ISBN: 978-0803970892 | Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang. link ↗ |
| Drugi nazivi | CCA, critical textual analysis, ideological content analysis, critical qualitative content analysis | semiotics, sign analysis, structural semiotics, semiological analysis |
| Srodne≠ | 5 | 6 |
| Sažetak≠ | Critical content analysis is a qualitative approach that examines texts, media, and documents not merely for manifest meaning but for how they construct, reinforce, or contest relations of power, ideology, race, gender, and class. Grounded in critical theory traditions, it asks whose interests a text serves, what voices are silenced, and how language and representation naturalise dominant worldviews. It combines systematic analytic rigour with an explicitly emancipatory or transformative research stance. | Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture. |
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