Krahasoni metodat

	Shkalla e Imazhit të Destinacionit	Shkalla e Besnikërisë së Turistëve
Fusha	Menaxhimi i turizmit	Menaxhimi i turizmit
Familja	Process / pipeline	Process / pipeline
Viti i origjinës	1991	2000
Krijuesi	Echtner, C. M., & Ritchie, J. R. B.	Oppermann, M.
Lloji	Self-report questionnaire / Semantic differential scale	Self-report questionnaire
Burimi themelues	Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.	Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84.
Emërtime të tjera	DIS, Destination Perception Scale	TLS, Destination Loyalty Scale
Të lidhura	5	5
Përmbledhja	The Destination Image Scale (DIS) measures how potential or actual visitors perceive and emotionally evaluate a tourism destination. Developed by Echtner & Ritchie (1991) and extended by Baloglu & Brinberg (1997), it captures both rational beliefs about destination attributes (attractions, climate, value, safety) and affective emotional responses (excitement, pleasantness, arousal). Destination image is a primary driver of visitation intention and repeat patronage, making the DIS essential for destination marketing strategy and competitive positioning.	The Tourist Loyalty Scale (TLS) measures the extent to which visitors intend to return to a destination and recommend it to others, reflecting behavioral commitment and preference relative to competing destinations. Developed by Oppermann (2000) and refined across multiple tourism contexts, the TLS captures the ultimate outcome of satisfaction and destination image—willingness to invest time and money in repeat visitation and endorsement. As the true measure of competitive advantage in tourism, loyalty drives revenue stability, positive reputation, and ecosystem resilience.