Krahasoni metodat

	Analiza e Përmbajtjes Cilësore	Analiza e Diskursit
Fusha	Hulumtimi cilësor	Hulumtimi cilësor
Familja	Process / pipeline	Process / pipeline
Viti i origjinës	1980	1989 (Fairclough); 1987 (Potter & Wetherell)
Krijuesi	Klaus Krippendorff; refined by Margrit Schreier	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Lloji	Method	Method
Burimi themelues	Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications.	Fairclough, N. (1989). Language and power. Longman.
Emërtime të tjera	Content Analysis, Categorical Content Analysis	DA, Critical Discourse Analysis, Discursive Analysis
Të lidhura	2	2
Përmbledhja	Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.