Krahasoni metodat

	Analiza e përmbajtjes	Analiza e Diskursit
Fusha	Cilësore	Hulumtimi cilësor
Familja	Process / pipeline	Process / pipeline
Viti i origjinës	Systematised through Krippendorff's methodology work; 4th edition 2018	1989 (Fairclough); 1987 (Potter & Wetherell)
Krijuesi	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Lloji	Qualitative / mixed-method research technique	Method
Burimi themelues	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Fairclough, N. (1989). Language and power. Longman.
Emërtime të tjera	İçerik Analizi, systematic content coding, quantitative content analysis	DA, Critical Discourse Analysis, Discursive Analysis
Të lidhura	5	2
Përmbledhja	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.