Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Semiotická analýza× | Diskurzívna analýza× | |
|---|---|---|
| Odbor≠ | Kvalitatívne metódy | Kvalitatívny výskum |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorca≠ | Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics) | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Typ≠ | Qualitative research method | Method |
| Pôvodný zdroj≠ | Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang. link ↗ | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Ďalšie názvy≠ | semiotics, sign analysis, structural semiotics, semiological analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Príbuzné≠ | 6 | 2 |
| Zhrnutie≠ | Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGateDátová sada ↗ |
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