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Second-Level Agenda Setting×Network Agenda-Setting×
OdborCommunicationCommunication
RodinaProcess / pipelineProcess / pipeline
Rok vzniku19812011
TvorcaMaxwell McCombs and colleagues (Weaver et al.)Lei Guo & Maxwell McCombs
TypAnalysis of the transfer of attribute salience from media to publicNetwork-analytic extension of agenda-setting theory
Pôvodný zdrojMcCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI ↗Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631. DOI ↗
Ďalšie názvyAttribute agenda setting, Second-level agenda-setting analysis, Attribute salience transfer, İkinci Düzey Gündem BelirlemeNetwork agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
Príbuzné44
ZhrnutieSecond-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.
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ScholarGatePorovnať metódy: Second-Level Agenda Setting · Network Agenda-Setting. Získané 2026-06-24 z https://scholargate.app/sk/compare