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| Online neúčastnícke pozorovanie× | Nezúčastnené pozorovanie× | |
|---|---|---|
| Odbor | Metodológia dotazníkových prieskumov | Metodológia dotazníkových prieskumov |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | Late 1990s–2000s | Formalized mid-20th century (Gold 1958); practice dates to late 19th-century social surveys |
| Tvorca≠ | Christine Hine; Robert Kozinets (digital/online adaptation) | Raymond Gold (role typology); earlier roots in social survey movement and Chicago School sociology |
| Typ≠ | Qualitative data collection technique | Qualitative / quantitative observational data collection |
| Pôvodný zdroj≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Gold, R. L. (1958). Roles in sociological field observations. Social Forces, 36(3), 217–223. DOI ↗ |
| Ďalšie názvy | digital non-participant observation, passive online observation, covert online observation, online unobtrusive observation | detached observation, systematic observation, structured field observation, external observation |
| Príbuzné≠ | 6 | 5 |
| Zhrnutie≠ | Online non-participant observation is a qualitative data collection technique in which the researcher watches and records naturally occurring behaviour in digital settings — forums, social media platforms, chat groups, comment sections, or online communities — without joining, interacting with, or disclosing their presence to participants. The approach transplants the classical non-participant observation tradition into internet-mediated spaces, enabling study of authentic discourse and interaction as it unfolds organically. | Non-participant observation is a data-collection method in which the researcher observes behavior, interactions, or events in a natural or structured setting without joining or influencing the activity under study. The observer maintains a deliberate distance from participants to minimize their own effect on the phenomena being recorded, producing field notes, behavioral tallies, or recordings that reflect naturally occurring behavior rather than behavior shaped by researcher involvement. |
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