Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Online fokus group× | Online structured interview× | |
|---|---|---|
| Odbor | Metodológia dotazníkových prieskumov | Metodológia dotazníkových prieskumov |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 1946 (focus groups); online variant ~1990s–2000s | Late 1990s–2000s (with widespread adoption post-2010) |
| Tvorca≠ | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s | Emerged from structured interview methodology adapted for internet-mediated communication |
| Typ≠ | Qualitative group data collection | Quantitative/standardized data collection technique |
| Pôvodný zdroj≠ | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ | Salmons, J. (2015). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). Sage Publications. ISBN: 978-1452283500 |
| Ďalšie názvy | virtual focus group, internet focus group, OFG, web-based focus group | web-based structured interview, virtual structured interview, digital structured interview, e-interview (structured) |
| Príbuzné≠ | 5 | 4 |
| Zhrnutie≠ | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. | An online structured interview applies the classical structured interview protocol — a fixed set of predetermined questions asked in a fixed order — via internet-mediated channels such as video conferencing, synchronous chat, or email. Every participant receives the exact same questions, enabling systematic comparison across respondents while eliminating geographic barriers. It combines the standardization benefits of face-to-face structured interviewing with the reach, cost efficiency, and scheduling flexibility of online data collection. |
| ScholarGateDátová sada ↗ |
|
|