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Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Online fokus group× | Online polostruktúrovaný rozhovor× | |
|---|---|---|
| Odbor | Metodológia dotazníkových prieskumov | Metodológia dotazníkových prieskumov |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 1946 (focus groups); online variant ~1990s–2000s | Late 1990s–2000s (systematic treatment by ~2010) |
| Tvorca≠ | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s | Adapted from face-to-face semi-structured interviewing; online variant emerged with internet adoption in research (Salmons, Mann, Stewart) |
| Typ≠ | Qualitative group data collection | Qualitative data collection technique |
| Pôvodný zdroj≠ | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ | Brinkmann, S., & Kvale, S. (2015). InterViews: Learning the Craft of Qualitative Research Interviewing (3rd ed.). Sage. ISBN: 978-1452203867 |
| Ďalšie názvy | virtual focus group, internet focus group, OFG, web-based focus group | virtual semi-structured interview, remote semi-structured interview, online qualitative interview, video-mediated semi-structured interview |
| Príbuzné | 5 | 5 |
| Zhrnutie≠ | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. | An online semi-structured interview is a qualitative data collection technique in which a researcher conducts a guided but flexible conversation with a participant over a digital medium — video call, telephone, chat, or email — using a prepared interview guide with open-ended questions while remaining free to probe, reorder, or add follow-up questions as the dialogue unfolds. It combines the accessibility of remote communication with the depth and adaptability of semi-structured inquiry. |
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