Porovnať metódy

	Multi-Sited Ethnography	Digitálna etnografia
Odbor	Anthropology	Kvalitatívne metódy
Rodina	Process / pipeline	Process / pipeline
Rok vzniku	1995	Late 1990s – 2000s
Tvorca	George E. Marcus	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Typ	Fieldwork design tracing connections across multiple field sites	Qualitative research method
Pôvodný zdroj	Marcus, G. E. (1995). Ethnography in/of the world system: the emergence of multi-sited ethnography. Annual Review of Anthropology, 24, 95–117.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Ďalšie názvy	Multisited Ethnography, Multi-Locale Ethnography, Mobile Ethnography, Follow-the-Thing Ethnography	online ethnography, virtual ethnography, internet ethnography, netnography
Príbuzné	4	6
Zhrnutie	Multi-sited ethnography is a fieldwork design, articulated by George Marcus in 1995, in which the ethnographer studies a single cultural phenomenon by moving across the multiple, geographically dispersed sites through which it circulates rather than dwelling in one bounded village or community. Instead of asking 'what is the culture of this place?', the researcher asks 'how is this object, person, or idea connected across places?' and follows it wherever it goes. The result is an account of globalized, networked, or transnational phenomena that no single locality could reveal on its own.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.