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	Diskurzívna analýza v médiách	Analýza filmového naratívu
Odbor	Mediálne štúdiá	Mediálne štúdiá
Rodina	Process / pipeline	Process / pipeline
Rok vzniku	1978	1980
Tvorca	Michel Foucault, Norman Fairclough	Gérard Genette, Mieke Bal
Typ	Method for examining how discourse in media constructs meaning, identity, and power relations	Analytical pipeline for deconstructing cinematic narrative structure
Pôvodný zdroj	Fairclough, N. (1992). Discourse and Social Change. Polity Press.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
Ďalšie názvy	critical discourse analysis, media discourse analysis, CDA	narrative structure analysis, story analysis in cinema
Príbuzné	5	5
Zhrnutie	Discourse Analysis in Media is a method for examining how media texts use language, images, and communication patterns to construct meanings, shape identities, and perpetuate or challenge power relations. Developed from linguistic analysis and critical theory—particularly Michel Foucault's concept of discourse as a system of knowledge-production and Norman Fairclough's critical discourse analysis (CDA) framework—the method reveals how what appears as neutral information or entertainment actually participates in maintaining or challenging social hierarchies and ideologies. The method is specifically concerned with how discourse operates politically: what it makes possible to think and say, whom it privileges, and what alternatives it renders invisible.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.