Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Analýza digitálnych dokumentov× | Digitálna etnografia× | |
|---|---|---|
| Odbor | Kvalitatívne metódy | Kvalitatívne metódy |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 2000s onward (grounded in earlier document analysis traditions) | Late 1990s – 2000s |
| Tvorca≠ | Adapted from traditional document analysis; digital variant developed by qualitative researchers across disciplines (e.g., Bowen 2009; Prior 2003) | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) |
| Typ≠ | Qualitative data analysis method | Qualitative research method |
| Pôvodný zdroj≠ | Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40. DOI ↗ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 |
| Ďalšie názvy | online document analysis, digital text analysis, e-document analysis, digital archival analysis | online ethnography, virtual ethnography, internet ethnography, netnography |
| Príbuzné | 6 | 6 |
| Zhrnutie≠ | Digital document analysis is a qualitative method for systematically locating, appraising, and interpreting documents that exist in digital or online form — including websites, emails, institutional reports, policy files, social media content, and digital archives. It applies the established logic of document analysis to born-digital and digitised sources, enabling researchers to examine meaning, discourse, and institutional practice embedded in contemporary digital texts without recruiting participants. | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. |
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