Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Kritická sémiotická analýza× | Diskurzívna analýza× | |
|---|---|---|
| Odbor≠ | Kvalitatívne metódy | Kvalitatívny výskum |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 1957 (Barthes); systematised as critical approach in 1980s–1990s | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorca≠ | Roland Barthes (mythologies/ideology in signs); extended by Gunther Kress and Theo van Leeuwen (social semiotics) | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Typ≠ | Qualitative interpretive analysis | Method |
| Pôvodný zdroj≠ | Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge. ISBN: 978-0415319157 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Ďalšie názvy≠ | CSA, critical semiotics, critical sign analysis, ideological semiotic analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Príbuzné≠ | 5 | 2 |
| Zhrnutie≠ | Critical semiotic analysis is a qualitative method that examines how signs — words, images, gestures, sounds — construct and naturalise ideological meanings. Drawing on Roland Barthes's distinction between denotation and connotation, and on critical social semiotics developed by Kress and van Leeuwen, the approach moves beyond surface-level description to expose how texts reproduce or challenge power relations, cultural norms, and dominant ideologies. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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