Porovnať metódy

	Kritická analýza metafory – skúmanie ideológie prostredníctvom metafory	Interpretačná analýza metafory
Odbor	Kvalitatívne metódy	Kvalitatívne metódy
Rodina	Process / pipeline	Process / pipeline
Rok vzniku	2004	1980 (conceptual foundations); 2000s (systematic qualitative procedure)
Tvorca	Jonathan Charteris-Black	Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory
Typ	Qualitative-critical textual analysis	Qualitative interpretive analysis
Pôvodný zdroj	Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. ISBN: 978-1403932921	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
Ďalšie názvy	CMA, critical metaphor research, corpus-based critical metaphor analysis, ideological metaphor analysis	IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis
Príbuzné	5	6
Zhrnutie	Critical Metaphor Analysis (CMA) is a qualitative method for uncovering how metaphorical language constructs, legitimises, or contests power relations and ideological positions in texts. Developed by Jonathan Charteris-Black (2004), it integrates Conceptual Metaphor Theory with the evaluative concerns of Critical Discourse Analysis to reveal the persuasive and ideological work performed by metaphors in political, institutional, and media discourse.	Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.