Porovnať metódy

	Kritická analýza metafory – skúmanie ideológie prostredníctvom metafory	Kritická analýza diskurzu
Odbor	Kvalitatívne metódy	Kvalitatívne metódy
Rodina	Process / pipeline	Process / pipeline
Rok vzniku	2004	Late 1970s–1990s (systematised ~1979–1995)
Tvorca	Jonathan Charteris-Black	Norman Fairclough; Teun A. van Dijk; Ruth Wodak
Typ	Qualitative-critical textual analysis	Qualitative research method
Pôvodný zdroj	Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. ISBN: 978-1403932921	Fairclough, N. (1992). Discourse and Social Change. Polity Press.
Ďalšie názvy	CMA, critical metaphor research, corpus-based critical metaphor analysis, ideological metaphor analysis	CDA, Critical Linguistics, Discourse-Historical Approach, Dialectical-Relational Analysis
Príbuzné	5	6
Zhrnutie	Critical Metaphor Analysis (CMA) is a qualitative method for uncovering how metaphorical language constructs, legitimises, or contests power relations and ideological positions in texts. Developed by Jonathan Charteris-Black (2004), it integrates Conceptual Metaphor Theory with the evaluative concerns of Critical Discourse Analysis to reveal the persuasive and ideological work performed by metaphors in political, institutional, and media discourse.	Critical Discourse Analysis (CDA) is a qualitative method that examines how language in texts and talk constructs, sustains, and challenges relations of power, ideology, and social inequality. Drawing on linguistics, social theory, and critical philosophy, CDA treats discourse not merely as communication but as social practice — a site where dominance is reproduced and where resistance can be articulated. Developed in the late twentieth century by Norman Fairclough, Teun van Dijk, and Ruth Wodak, among others, CDA is applied to political speeches, media texts, policy documents, educational materials, and institutional interactions.