Сравнение методов
Просматривайте выбранные методы рядом; строки с различиями подсвечены.
| Телефонный опрос× | Мобильное анкетирование× | |
|---|---|---|
| Область | Методология опросов | Методология опросов |
| Семейство | Process / pipeline | Process / pipeline |
| Год появления≠ | 1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text) | Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015) |
| Автор метода≠ | Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan | Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others) |
| Тип≠ | Quantitative / mixed-mode data collection | Quantitative / mixed data collection technique |
| Основополагающий источник≠ | Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press. link ↗ | Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560. DOI ↗ |
| Другие названия | CATI survey, computer-assisted telephone interview, telephone survey, phone survey | smartphone survey, mobile web survey, mobile questionnaire, m-survey |
| Связанные≠ | 5 | 6 |
| Сводка≠ | A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts. | A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority. |
| ScholarGateНабор данных ↗ |
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