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One catalogue of research methods: learn how each one works, when to use it, and what it can’t do.

methods: 8,178
fields: 11
method families: 7
languages: 40

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410 methods

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Foster-Greer-Thorbecke Indexprocess-pipeline - The Foster-Greer-Thorbecke (FGT) index is a parametric class of poverty measures introduced by James Foster, Joel Greer, and Erik Thorbecke in 1984 that became the workhorse of applied poverty analysis. A single parameter alpha tunes how much weight the measure places on the depth and distribution of poverty: alpha = 01source
Absorptive Capacity Scaleprocess-pipeline - Absorptive Capacity (ACAP) refers to an organization's ability to acquire, assimilate, transform, and exploit external knowledge to enhance innovation and performance. Zahra and George (2002) reconceptualized absorptive capacity into four distinct but interrelated processes in their foundational Academy of Management R3sources
Analytic Hierarchy Process for Strategic Prioritiesmcdm - The Analytic Hierarchy Process (AHP) applied to strategic priorities is a multi-criteria decision method that structures a complex strategy choice into a hierarchy of goal, criteria, and alternatives, then derives priority weights from expert pairwise comparisons. Thomas Saaty developed AHP in the 1970s and set out its2sources
Cross-Impact Analysisprocess-pipeline - Cross-impact analysis is a forecasting technique that models how a set of possible future events influence one another, so that forecasts account for the fact that real events are interdependent rather than isolated. Theodore Gordon and H. Hayward introduced the cross-impact matrix method in their 1968 Futures paper, m2sources
E-S-QUAL Electronic Service Quality Scaleprocess-pipeline - E-S-QUAL is a 22-item scale developed by Parasuraman, Zeithaml, and Malhotra (2005) to measure service quality in electronic commerce and digital service environments. Adapting the foundational SERVQUAL dimensions to online contexts, E-S-QUAL assesses four core dimensions: Efficiency (ability to complete transactions q2sources
Neuromarketing with EEGprocess-pipeline - Neuromarketing, or consumer neuroscience, applies brain-imaging and biometric measurement to study how consumers respond to advertising, products, brands, and prices. Electroencephalography (EEG) is its most widely used tool because it records electrical activity from scalp electrodes with millisecond resolution, captu2sources
Overall Equipment Effectivenessprocess-pipeline - Overall Equipment Effectiveness (OEE) is a composite key performance indicator that quantifies how effectively a manufacturing operation uses its equipment relative to its full potential. Developed by Seiichi Nakajima in 1988 as a cornerstone metric of Total Productive Maintenance (TPM), OEE multiplies three loss facto1source
Real Options Strategy Valuationmcdm - Real options strategy valuation treats discretionary strategic investments - the chance to defer, expand, contract, stage, switch, or abandon a project - as financial-style options whose value comes from managerial flexibility under uncertainty. Dixit and Pindyck's 1994 Investment under Uncertainty established the theo3sources
Tourist Satisfaction Scaleprocess-pipeline - The Tourist Satisfaction Scale (TSS) measures overall and domain-specific satisfaction of visitors to a destination or tourism facility. Developed across multiple research streams in the 1990s-2000s, it quantifies how well tourism experiences meet visitor expectations across accommodation, attractions, service quality,3sources
Uplift Modelingml-model - Uplift modeling targets the people a marketing action actually changes, not the people most likely to buy anyway. Where a conventional response model predicts the probability of purchase, an uplift model predicts the difference a treatment makes — the incremental effect of, say, sending a coupon — and uses it to find '2sources
360-Degree Feedbackprocess-pipeline - 360-degree feedback, also called multisource feedback, gathers ratings of a focal person's work behavior from the full circle of people around them, self, supervisor, peers, and direct reports, and sometimes customers, rather than from a single boss. The aim is to give a more complete, less biased picture of performanc3sources
Abusive Supervision Scalelatent-structure - The Abusive Supervision Scale measures subordinates' perceptions of the extent to which their supervisors engage in sustained displays of hostile verbal and nonverbal behaviors, excluding physical contact. Bennett Tepper introduced both the construct and the scale in his 2000 Academy of Management Journal study, framin2sources
Activity-Based Costingmcdm - Activity-Based Costing (ABC) is an advanced costing method developed by Robert Kaplan and Robin Cooper that allocates overhead and indirect costs to products or services based on their actual consumption of activities. Rather than using arbitrary allocation bases (e.g., machine hours or direct labor), ABC traces costs 2sources
Adaptive Conjoint Analysisprocess-pipeline - Adaptive Conjoint Analysis (ACA) is a hybrid, computer-administered conjoint method that builds each respondent's part-worth utilities by combining a self-explicated priors stage with a sequence of adaptively chosen paired-comparison trade-offs. Developed by Richard Johnson at Sawtooth Software in the mid-1980s, ACA wa2sources
Advertising Effectiveness Studyprocess-pipeline - Advertising Effectiveness Studies are research methods designed to measure the impact of advertising campaigns on consumer awareness, attitudes, purchase intention, and sales. Developed through work in marketing science and media measurement, these studies employ experimental designs, multivariate analysis, and attribu3sources
Affective Events Theoryprocess-pipeline - Affective Events Theory (AET) is the macro framework that reoriented organizational research toward emotions and the events that cause them. Proposed by Howard Weiss and Russell Cropanzano in 1996, it argues that features of the work environment give rise to discrete events — daily hassles and uplifts — that trigger af2sources
Agent-Based Model of Competitive Strategyprocess-pipeline - An agent-based model of competitive strategy represents firms as autonomous, heterogeneous, adaptive agents whose decision rules and local interactions generate emergent industry-level dynamics that no single firm designs. Davis, Eisenhardt, and Bingham's 2007 roadmap for developing theory through simulation places thi1source
Aggregate Planningml-model - Aggregate Planning (or Sales & Operations Planning, S&OP) is a collaborative, iterative process that balances demand and supply at a high level—typically grouping products into families and planning over a 3–18 month horizon. Developed formally by Tom Wallace and popularized through APICS, aggregate planning helps orga2sources
Almost Ideal Demand Systemregression-model - The Almost Ideal Demand System (AIDS), introduced by Angus Deaton and John Muellbauer in 1980, is the workhorse flexible demand system in applied microeconomics. It models each good's budget share as a linear function of the logarithms of all prices and of log real total expenditure, derived from a flexible (PIGLOG) co1source
Altman Z-Scoreregression-model - The Altman Z-Score is a linear discriminant model developed by Edward I. Altman in 1968 to predict corporate bankruptcy using five accounting-based financial ratios. Derived through multiple discriminant analysis on a matched sample of 66 US manufacturing firms, the model combines liquidity, profitability, leverage, so1source
American Customer Satisfaction Indexprocess-pipeline - The American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyal2sources
Analytical Procedures in Auditingmcdm - Analytical procedures are evaluations of financial information made by studying plausible relationships among both financial and non-financial data. Rather than testing individual transactions, auditors develop expectations about what numbers should be and compare them to actual results, investigating significant diffe2sources
Anthropometric Historyprocess-pipeline - Anthropometric history reads the material conditions of the past from the human body itself, using mean adult stature by birth cohort as a barometer of the biological standard of living. Final height reflects net nutritional status during the growth years—the food a child consumed minus the energy claimed by disease an2sources
Aspect-Based Review Miningml-model - Aspect-based review mining is a natural-language-processing technique that turns large volumes of consumer reviews into feature-level opinion summaries useful for product and brand insight. Rather than scoring a review as merely positive or negative overall, it identifies the specific product features, or aspects, that1source
Assembly Line Balancingml-model - Assembly Line Balancing is the problem of distributing a sequence of assembly tasks across a series of workstations on a production line such that work is evenly distributed, idle time is minimized, and throughput constraints are satisfied. The goal is to assign tasks to stations such that the total work time at each s2sources
Assessment Center Methodprocess-pipeline - The assessment center method evaluates people, most often candidates for managerial roles, by observing their behavior across multiple job-relevant simulations and pooling the judgments of several trained assessors. It is a method, not a place: a standardized procedure in which candidates work through exercises such as2sources
Attraction Market-Share Modelregression-model - The attraction market-share model expresses each brand's market share as its own 'attraction' divided by the total attraction of all brands competing in the market, guaranteeing shares that are non-negative and sum to one by construction. Its theoretical foundation is the 1975 'market share theorem' of Bell, Keeney, an2sources
Attribute Sampling in Auditingmcdm - Attribute sampling is a statistical sampling method used primarily in testing the operating effectiveness of internal controls. Rather than measuring the dollar impact of errors (as in substantive sampling), attribute sampling answers a yes/no question: 'Does this control exist and is it operating as designed?' By dete2sources
Audit Risk Modelmcdm - The Audit Risk Model is a foundational framework developed by the American Institute of Certified Public Accountants (AICPA) that structures audit planning by decomposing overall audit risk into three components: inherent risk, control risk, and detection risk. This model guides auditors in allocating resources and des2sources
Authentic Leadership Questionnairelatent-structure - The Authentic Leadership Questionnaire (ALQ) is the dominant instrument for measuring authentic leadership, a positive leadership construct developed in the mid-2000s by Bruce Avolio, William Gardner, Fred Luthans, and colleagues. Authentic leaders are defined as those who are deeply aware of their own values, transpar2sources
Authentic Leadership Scaleprocess-pipeline - The Authentic Leadership Scale (ALS) is a 16-item instrument measuring four dimensions of authentic leadership: self-awareness, relational transparency, balanced processing, and internalized moral perspective. Developed by Walumbwa, Avolio, and colleagues in 2008, the ALS assesses leadership grounded in self-knowledge 2sources
Balanced Scorecard in Healthcareprocess-pipeline - The Balanced Scorecard is a strategic performance management framework that translates an organization's mission and strategy into a comprehensive set of performance measures across four perspectives: financial, customer, internal processes, and learning and growth. Developed by Kaplan and Norton in 1992 for general bu3sources
Balanced Scorecard Performance Measureprocess-pipeline - The Balanced Scorecard (BSC) is a strategic management system that translates organizational strategy into a coherent set of performance measures across four perspectives: Financial, Customer, Internal Process, and Learning and Growth. Developed by Kaplan and Norton (1992) in Harvard Business Review, the BSC addresses 3sources
Bates Modelregression-model - The Bates model (1996) combines stochastic volatility and jump diffusion to capture both the volatility smile and the implied volatility skew observed in equity and currency option markets. It extends the Heston model by adding a Poisson jump component to returns, making it suitable for pricing options when sudden pric2sources
BCG Growth-Share Matrixprocess-pipeline - The BCG growth-share matrix is a portfolio-analysis tool that classifies a diversified company's business units on two axes — the growth rate of their market and their market share relative to the largest competitor — and uses that classification to guide cash allocation across the portfolio. Devised by Bruce Henderson2sources
Behaviorally Anchored Rating Scalesprocess-pipeline - Behaviorally anchored rating scales (BARS) are performance-appraisal instruments whose scale points are defined by concrete examples of job behavior rather than by vague adjectives like 'good' or 'excellent.' Patricia Cain Smith and L. M. Kendall introduced the method in 1963 with their technique of retranslation of ex1source
Benefit Transfer Methodprocess-pipeline - Benefit transfer is the practice of estimating the economic value of a nonmarket good — clean water, a recreation site, an endangered species, an avoided health risk — at a new 'policy site' by adapting value estimates from one or more existing 'study sites' where primary valuation research was already conducted. Becau2sources
Benefit Transfer Valuationprocess-pipeline - Benefit transfer is the practice of using economic value estimates from existing valuation studies to estimate the value of an environmental change at a new policy site where conducting a fresh primary study is not feasible. As systematized in Johnston, Rolfe, Rosenberger and Brouwer's 2015 guide, it ranges from simple1source
Beneish M-Scoreregression-model - The Beneish M-Score is a statistical model developed by Messod Beneish in 1999 to identify whether a company has manipulated its reported earnings. The model combines eight financial-statement ratios into a single composite score using coefficients estimated from a probit regression on a sample of detected earnings man1source
BG/NBD Modelregression-model - The BG/NBD (Beta-Geometric/Negative Binomial Distribution) model is a probabilistic buy-till-you-die model that predicts how many times a customer will transact in the future and whether that customer is still active, using only their past purchase recency and frequency. Introduced by Peter Fader, Bruce Hardie and Ka L2sources
Binomial Option Pricingregression-model - The binomial option pricing model, introduced by John Cox, Stephen Ross, and Mark Rubinstein in 1979, prices options by modelling the underlying as a discrete tree in which the price moves up or down by fixed factors at each step. Working backward from the option's payoff at maturity using risk-neutral probabilities, i1source
Black-Litterman Modelregression-model - The Black-Litterman model, introduced by Fischer Black and Robert Litterman in 1992, is a Bayesian portfolio allocation framework that blends market-equilibrium returns with an investor's own views to produce more stable, intuitive portfolios. It was designed to cure the extreme concentration and input sensitivity of c2sources
Black-Scholes Modelregression-model - The Black-Scholes-Merton model, published by Fischer Black and Myron Scholes in 1973 with the theoretical framework extended by Robert Merton, gives a closed-form no-arbitrage price for European options. By assuming the underlying asset follows geometric Brownian motion with constant volatility, it derives a partial di2sources
Blue Ocean Strategy Canvas Analysisprocess-pipeline - Blue ocean strategy canvas analysis is a framework for escaping crowded, competitive 'red ocean' markets by creating uncontested 'blue ocean' market space through value innovation. Developed by W. Chan Kim and Renee Mauborgne in their 2004 Harvard Business Review article and 2005 book, it centers on the strategy canvas2sources
Board Interlock Network Analysisprocess-pipeline - Board interlock network analysis treats the corporate economy as a network in which two firms are tied whenever they share a director, and studies how these interlocking directorates channel information, influence, and the diffusion of practices among companies. Mizruchi's 1996 Annual Review of Sociology synthesis crys2sources
Brand Equity Measurementprocess-pipeline - Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic dec3sources
Brand Equity Scaleprocess-pipeline - The Brand Equity Scale (BES) measures customer-based brand equity through perceived quality, brand loyalty, brand associations, and brand awareness. Developed by Yoo, Donthu, and Lee (2000), building on Aaker's foundational brand equity framework (1991), the BES operationalizes brand equity as the differential effect o2sources
Brand-Price Trade-Offprocess-pipeline - Brand-Price Trade-Off (BPTO) is a pricing-research technique that measures how consumers trade off brand preference against price by presenting competing brands at varying prices and asking, repeatedly, which one they would buy. In the classic procedure the respondent chooses a brand from a set shown at given prices, a3sources
Brand-Switching Markov Modelregression-model - The brand-switching Markov model treats a consumer's sequence of brand purchases as a Markov chain, in which the probability of buying a given brand next depends only on the brand bought last. Its central object is the brand-to-brand transition matrix, whose rows record, for buyers of each brand, the probabilities of s2sources
Budget Impact Analysisprocess-pipeline - Budget impact analysis estimates the financial consequences (net costs or savings) of implementing a new health technology in a specific healthcare system or population over a short time horizon (typically 1–5 years). Distinct from cost-effectiveness analysis (which compares health outcomes per dollar), BIA answers a b3sources
Bullwhip Effectml-model - The Bullwhip Effect is a phenomenon in supply chain management where small fluctuations in end-customer demand cause progressively larger fluctuations in orders as one moves upstream from retail to distributors to manufacturers to suppliers. First formally documented by Jay Forrester in his 1961 system dynamics work, a2sources
Business Model Canvas Analysisprocess-pipeline - Business Model Canvas analysis describes and evaluates how a firm creates, delivers, and captures value using nine interlocking building blocks arranged on a single visual canvas. Alexander Osterwalder and Yves Pigneur popularized the tool in their 2010 book Business Model Generation, building on the business-model ont2sources
CAMELS Ratingprocess-pipeline - The CAMELS Rating System is a supervisory framework used by US bank regulators to evaluate the overall condition of financial institutions across six dimensions: Capital Adequacy, Asset Quality, Management, Earnings, Liquidity, and Sensitivity to Market Risk. Each component is scored on a scale of 1 (strong) to 5 (crit1source
CAPMregression-model - The Capital Asset Pricing Model (CAPM), developed by William Sharpe and John Lintner in the mid-1960s, links the expected return of an asset to its systematic risk, measured by beta. It states that in equilibrium investors are rewarded only for risk that cannot be diversified away: the expected excess return of an asse2sources
Career Adapt-Abilities Scaleprocess-pipeline - The Career Adapt-Abilities Scale (CAAS) measures the psychosocial resources and competencies that enable individuals to navigate career challenges and transitions. Developed by Savickas and Porfeli in 2012, the 24-item scale quantifies four dimensions: concern (future orientation), control (agency), curiosity (explorat3sources
Carr-Madan FFTml-model - The Carr-Madan Fast Fourier Transform (1999) is a highly efficient method for computing option prices across a range of strikes using characteristic functions and FFT. It enables rapid pricing of European options under any model with a known characteristic function (Heston, Merton jumps, Variance Gamma), with computati2sources
Change of Numeraireregression-model - Change of numeraire is a mathematical technique for simplifying option pricing by changing the choice of discount factor (numeraire). By selecting a numeraire aligned with the payoff structure, complex problems become simple. The technique is essential for LIBOR market models and multi-currency derivatives.2sources
Choice-Based Conjointregression-model - Choice-based conjoint analysis (CBC) measures how consumers value the features of a product by observing the choices they make among competing, attribute-defined profiles rather than by asking them to rate attributes directly. Each respondent completes a series of choice tasks, picking the single most preferred alterna3sources
Choice Experiment Valuationprocess-pipeline - A choice experiment (discrete choice experiment, DCE) is an attribute-based stated-preference method that values non-market goods by describing them as bundles of characteristics and asking respondents to choose repeatedly among competing alternatives — one of which always carries a cost. Grounded in random utility the2sources
Citizen Satisfaction Surveyprocess-pipeline - The Citizen Satisfaction Survey (CSS) measures public satisfaction with government services, infrastructure, and institutions across multiple dimensions (access, responsiveness, quality, fairness, transparency). Rooted in expectancy-disconfirmation theory (James, 2009) and the American Customer Satisfaction Index (Forn4sources

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