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Amostra por Quotas Ponderada×Amostra por Quotas×
ÁreaMetodologia de surveyMetodologia de survey
FamíliaProcess / pipelineProcess / pipeline
Ano de origemMid-to-late 20th century1930s
Autor originalDerived from quota sampling (mid-20th century market research) combined with survey weighting theory (Kalton, 1983)Developed in market research and opinion polling, notably applied by George Gallup in the 1930s
TipoNon-probability sampling with post-collection weight adjustmentNon-probability sampling design
Fonte seminalKalton, G. (1983). Introduction to Survey Sampling. Sage Publications. ISBN: 978-0803921290Moser, C. A., & Kalton, G. (1972). Survey Methods in Social Investigation (2nd ed.). Heinemann. ISBN: 978-0435827496
Outros nomesquota sampling with weighting, weighted quota survey, post-weighted quota sampling, quota sample weightingquota-controlled sampling, quota selection, non-probability quota sampling
Relacionados55
ResumoWeighted quota sampling combines quota sampling — recruiting a set number of respondents matching pre-specified demographic cells — with post-collection statistical weighting that adjusts each respondent's contribution to match known population proportions. The result is a non-probability design with a bias-correction mechanism, widely used in market research, political polling, and applied social surveys when probability sampling is impractical but representativeness remains a goal.Quota sampling is a non-probability technique in which the researcher pre-specifies how many units to recruit from each subgroup (quota cell) defined by one or more control variables such as age, gender, or occupation. Interviewers or data collectors then use their own judgment to find and enroll participants until each cell is filled. The method guarantees the sample mirrors the population on the control variables but does not provide the randomness needed for classical statistical inference.
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ScholarGateComparar métodos: Weighted Quota Sampling · Quota Sampling. Recuperado em 2026-06-18 de https://scholargate.app/pt/compare