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Etnografia Digital Participativa×Etnografia Digital×
ÁreaQualitativoQualitativo
FamíliaProcess / pipelineProcess / pipeline
Ano de origem2000s–2010sLate 1990s – 2000s
Autor originalSarah Pink and colleagues; building on Christine Hine's virtual ethnography and Kemmis & McTaggart's participatory action research traditionsChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)
TipoQualitative research designQualitative research method
Fonte seminalPink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (2016). Digital Ethnography: Principles and Practice. Sage. ISBN: 978-1446200957Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Outros nomesPDE, collaborative digital ethnography, participatory online ethnography, participatory virtual ethnographyonline ethnography, virtual ethnography, internet ethnography, netnography
Relacionados36
ResumoParticipatory Digital Ethnography (PDE) is a qualitative research design that combines the immersive observation of digital ethnography with the collaborative, co-inquiry stance of participatory action research. Researchers work alongside community members within digital environments — social media platforms, online forums, gaming worlds, or hybrid digital-physical spaces — co-producing knowledge rather than studying participants from a detached observer position.Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.
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ScholarGateComparar métodos: Participatory Digital Ethnography · Digital Ethnography. Recuperado em 2026-06-19 de https://scholargate.app/pt/compare