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Análise de Metáforas Baseada em Múltiplos Casos×Análise do Discurso×
ÁreaQualitativoPesquisa qualitativa
FamíliaProcess / pipelineProcess / pipeline
Ano de origem1980s–2000s (synthesis emerged in qualitative case research)1989 (Fairclough); 1987 (Potter & Wetherell)
Autor originalBuilding on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logicNorman Fairclough; Jonathan Potter and Margaret Wetherell
TipoQualitative comparative designMethod
Fonte seminalLakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013Fairclough, N. (1989). Language and power. Longman. link ↗
Outros nomescross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMADA, Critical Discourse Analysis, Discursive Analysis
Relacionados62
ResumoMultiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateComparar métodos: Multiple Case-Based Metaphor Analysis · Discourse Analysis. Recuperado em 2026-06-17 de https://scholargate.app/pt/compare