Comparar métodos

	Codificação In Vivo	Etnografia	Teoria Fundamentada
Área	Qualitativo	Qualitativo	Pesquisa qualitativa
Família	Process / pipeline	Process / pipeline	Process / pipeline
Ano de origem	1967 (grounded theory origins); widely codified as a distinct method from the 1990s onward	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1967
Autor original	Barney G. Glaser and Anselm L. Strauss (grounded theory tradition); systematised and named by Johnny Saldaña	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Barney Glaser and Anselm Strauss
Tipo	Qualitative research method	Qualitative fieldwork tradition	Method
Fonte seminal	Saldaña, J. (2021). The Coding Manual for Qualitative Researchers (4th ed.). Sage. ISBN: 978-1529731743	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Outros nomes	verbatim coding, literal coding, first-cycle in vivo coding, indigenous coding	Etnografi, participant observation, fieldwork, ethnographic research	GT, Grounded Theory Approach
Relacionados	6	5	3
Resumo	In vivo coding is a qualitative first-cycle coding strategy in which the researcher uses the participants' own words or short phrases verbatim as code labels, rather than imposing researcher-generated or theoretical language. The technique preserves the voice, meaning, and conceptual priorities of participants, making it especially valuable in grounded theory, phenomenology, and any study where honouring the emic (insider) perspective is central to analytic integrity.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.