Comparar métodos

	Pesquisa com Grupo Focal	Etnografia	Teoria Fundamentada
Área	Qualitativo	Qualitativo	Pesquisa qualitativa
Família	Process / pipeline	Process / pipeline	Process / pipeline
Ano de origem	1940s (sociological origin); modern applied form from the 1980s–1990s	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1967
Autor original	Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Barney Glaser and Anselm Strauss
Tipo	Qualitative data collection method	Qualitative fieldwork tradition	Method
Fonte seminal	Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Outros nomes	focus group discussion, FGD, group interview, Odak Grup Araştırması	Etnografi, participant observation, fieldwork, ethnographic research	GT, Grounded Theory Approach
Relacionados	6	5	3
Resumo	Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.