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Análise de Conteúdo×Análise do Discurso×
ÁreaQualitativoPesquisa qualitativa
FamíliaProcess / pipelineProcess / pipeline
Ano de origemSystematised through Krippendorff's methodology work; 4th edition 20181989 (Fairclough); 1987 (Potter & Wetherell)
Autor originalKlaus Krippendorff (systematic formulation); roots in early 20th-century communications researchNorman Fairclough; Jonathan Potter and Margaret Wetherell
TipoQualitative / mixed-method research techniqueMethod
Fonte seminalKrippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661Fairclough, N. (1989). Language and power. Longman. link ↗
Outros nomesİçerik Analizi, systematic content coding, quantitative content analysisDA, Critical Discourse Analysis, Discursive Analysis
Relacionados52
ResumoContent analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateComparar métodos: Content Analysis · Discourse Analysis. Recuperado em 2026-06-15 de https://scholargate.app/pt/compare