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Digital etnografi×Grounded Theory×
FagfeltKvalitativKvalitativ forskning
FamilieProcess / pipelineProcess / pipeline
OpprinnelsesårLate 1990s – 2000s1967
OpphavspersonChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)Barney Glaser and Anselm Strauss
TypeQualitative research methodMethod
Opprinnelig kildeKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine. link ↗
Aliasonline ethnography, virtual ethnography, internet ethnography, netnographyGT, Grounded Theory Approach
Relaterte63
SammendragDigital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.
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ScholarGateSammenlign metoder: Digital Ethnography · Grounded Theory. Hentet 2026-06-18 fra https://scholargate.app/no/compare