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Digital samtaleanalyse×Digital etnografi×
FagfeltKvalitativKvalitativ
FamilieProcess / pipelineProcess / pipeline
Opprinnelsesår1974 (CA foundations); 1990s–2000s (digital adaptation)Late 1990s – 2000s
OpphavspersonHarvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); Susan Herring (computer-mediated discourse adaptation)Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
TypeQualitative discourse analysis methodQualitative research method
Opprinnelig kildeSacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735. DOI ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
AliasDCA, online conversation analysis, digital CA, computer-mediated conversation analysisonline ethnography, virtual ethnography, internet ethnography, netnography
Relaterte56
SammendragDigital Conversation Analysis (DCA) applies the systematic, turn-by-turn analytical procedures of Conversation Analysis (CA) to digital and computer-mediated interactions — including chat logs, social media threads, instant messages, and online forums. Rooted in the foundational CA framework of Sacks, Schegloff, and Jefferson, DCA adapts classical concepts such as turn-taking, adjacency pairs, and sequential organisation to account for the asynchronous, multimodal, and textual character of online communication.Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.
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ScholarGateSammenlign metoder: Digital Conversation Analysis · Digital Ethnography. Hentet 2026-06-18 fra https://scholargate.app/no/compare